Even if you aren’t aware of everything a digital marketing agency can do for you, they can be a valuable business partner. As a sales or marketing manager, your job is to attract customers via your company’s “front doors.” And there is one digital marketing agency that is Malaysia’s trusted digital marketing agency, you can check more in Republic Malaysia.
What is digital marketing?
Digital marketing is a multifaceted strategy that aims to discover, contact, and create relationships with customers online using a range of channels in order to encourage them to make more purchases in the future.
Digital marketing yields significant results. Brands that blog regularly can generate 67 percent more leads than those that do not. SEO also has a conversion rate of 14.6%, which is significantly higher than the 1.7 percent conversion rate of traditional outbound approaches.
5 types of digital marketing agencies
1. Digital Marketing Agency
A digital marketing agency can reach customers through omnichannel marketing, multichannel marketing, or single-channel marketing. In multi-channel and single-channel marketing, agencies employ sites, forums, mail, social media, and other channels to engage with customers. Since its conception, omnichannel marketing has referred to marketing that provides a consistent customer experience across channels and devices. Traditional marketing services are rarely offered by a digital marketing business.
2. Full-service Digital Marketing Agency
A full-service digital marketing agency is typically larger than other types of firms and provides a wide range of digital marketing services. Businesses frequently collaborate with full-service digital marketing agencies because they have experience completing certain tasks, such as lead nurturing programmes or website redesigns. These organisations can also provide additional strength to existing marketing teams at a lower cost than hiring new employees.
3. Inbound Marketing Agency
Inbound marketing tactics and strategies are provided by an inbound marketing agency, as opposed to typical outbound marketing strategies. Inbound marketing organisations work to position a company online so that customers can find them, gain trust over time, and eventually make sales. Inbound tactics can produce considerable returns over time, but they usually take longer (six months to a year or more) before leads and revenues “hockey stick.”
4. SEO Agency
SEO (search engine optimization) services can help webpages and contents rank higher in search results for its clients. They will hire professionals to complete the following tasks:
- Keyword research
- Website audits
- Backlink audits
- Website and blog content
- Evaluation of metadata
- Video description optimization
- Link building
Google Analytics, Google Search Console, SEM Rush, and SEO Moz are some of the data analytics and website developer technologies that an SEO company will use. SEO firms are always among the first to implement search engine optimization best practises, such as ensuring compliance with Google’s constantly changing search algorithm.
4. Digital ad (PPC) Agency
Paid advertising, often referred to as sponsored search, is another method of attracting visitors to a company’s website. Unlike organic traffic, paid traffic requires paying on searches and ad placement in search engine results. Website, search result pages (SERPs), and social media platforms can all display digital adverts.
Digital ad companies understand how to create eye-catching, keyword-rich ads that follow the best practises of the digital platforms where they appear. Ad production and distribution for Facebook, Instagram, Twitter, and YouTube, and also account settings and management for Google Ads Manager, are all popular services.
5. Social Media Agency
Social media agencies assist businesses in creating and sustaining a presence on social media. Social media agencies can create and manage social content as well as run ads on sites like Facebook and Instagram. They’ll also provide responses and reactions to consumer social media interactions. Influencer engagement for cross-promotion or online advertising can be possible as well.
6. Web Design Agency
A web design agency is made up of creative designers who create businesses’ personalised and optimised websites or web pages. Whether it’s for a completely new website, a website overhaul, or a smaller job, web designers will handle the look, feel, and functionality of the pages. Website agencies offer services such as user experience and user interface (UX/UI) design and research, image generation and storage, web development, and web hosting.
