Many businesses have started utilizing water-activated tape (WAT) to seal their shipping containers as a result of the surge in e-commerce sales. Some people are hesitant to use WAT at first because they believe that plastic, pressure-sensitive tape (PST) is less expensive. However, if you go past the “cost per foot” comparison of PST versus WAT, there are so many advantages to switching to water-activated tape that it may be worth your time. As a result, we’ll go over some of the advantages of water-activated packing tape in this post.
- Thief Prevention
Water-activated tape physically “bonds” to the carton when applied, resulting in a tamper-evident seal on your corrugated cartons. Theft-proof cartons eliminate the need to replace and resend products that have been “lost.” If a theft does occur, your business will also suffer client displeasure. Customers who shop online expect to receive their purchases fast and in good condition. Customers may be disappointed if this expectation is not met, and they may elect to buy from another company next time. This is a significant cost.
- Increase in Productivity
A hand-held tape gun is used by packers to seal cartons with PST. A water-activated tape dispenser is required to utilise the water-activated tape. Hand-held tape guns can be quite hefty, especially if they are used frequently. Carpal tunnel syndrome can develop as a result of this repetitive use, limiting your packers’ efficiency and possibly necessitating their replacement while they heal. Water-activated tape dispensers are typically stationary and can be programmed to distribute the exact amount of tape required to seal a box. According to independent studies, using water-activated tape with a gummed paper tape dispenser increases packer productivity by 20% compared to using PST and a hand-held tape gun.
- Carton sealing solutions waste less material
Pressure-sensitive plastic tape floats on top of the carton and does not form a secure seal. As a result, many packers use multiple strips of tape to give their packages some semblance of security. There may even be a desire to “mummify” the container. Water-activated tape is often constructed of paper and reinforced with many layers of fibreglass for extra strength. WAT’s starch-based adhesive penetrates the carton material when activated with water, and the tape makes a permanent bond with the carton. To make a secure seal, just one strip of tape is required, resulting in a significant reduction in material utilisation.
- Customizable Water-Activated Tape For Brand Recognition
Since they can print their brand or a message on the tape, many businesses utilise water-activated tapes. This improves their company’s branding as well as their professional image. It is difficult and expensive to produce printed plastic tape, and if a company requires more than one strip, it will typically appear sloppy, undermining the company’s branding efforts.
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